Alternative Reality Group: AI-native product development

AI-native product company · Los Angeles

Your prototype works. Now make it a business.

Alternative Reality Group partners with founders who have built something with AI, whether it's a vibe-coded prototype or an early release, and need the strategy, architecture and launch plan to turn it into a product that lasts.

Discuss your productView our portfolio

What we do

Everything between a working demo and a real launch

A prototype proves the idea. Customers, investors and app stores expect more. We fill in what a prototype skips, starting from wherever your product is today.

Product strategy
A clear vision and positioning, and a roadmap tied to the metrics that matter for your business.
Architecture
An honest review of what you have, then a foundation built to scale, whether that means hardening the prototype or rebuilding the core.
Security and privacy
Authentication, data handling and access control, reviewed and fixed before real users arrive.
Observability and analytics
Logging, monitoring, product analytics and KPI dashboards, so you can see what's happening and decide on evidence.
Brand
A name if you need one, a visual identity, and a brand book the product can grow into.
Go-to-market
Pricing, positioning, a launch plan and the first channels for reaching customers.

Our own products run on the same playbook, from Obosuru's brand book to Bloginator's KPI dashboards and launch plan.

How we work

We work as partners

Our preferred model is revenue participation. Rather than billing up front, we're paid from a share of your sales, so we only do well when the product does. We take no ownership in your company. If that isn't the right fit, we also offer training and fixed-scope projects.

Discuss your product
Revenue participation
Strategy, build and launch support, repaid from a share of sales. Once our fees are covered, the share drops to a small royalty. You keep full ownership.
Training
One-to-one coaching for founders who want to run the product themselves, from strategy and architecture to AI-native development and launch.
Fixed-scope project
A defined piece of work under a statement of work, such as an architecture review, a brand book or a go-to-market plan, delivered remotely for an agreed fee.

Portfolio

Our own products

We build and run our own products with the process we bring to founders. Some will become companies of their own.

The kidscancode home page
Live · beta

kidscancode

A computer science course for children aged 8 to 10 that teaches how computers work, with real Python along the way.

  • 144 lessons covering binary, memory, algorithms, the internet and AI
  • Built for privacy: children sign in with a first name only, with no email, chat or ads
  • Free during beta
kidscancode.net
The Bloginator home page
Live

Bloginator

An AI writing companion that helps people sharpen their own ideas and draft them in their own voice.

  • Guided idea development, drafting and revision
  • Publishes directly to WordPress.com and Ghost
  • Free plan available
thebloginator.com

In development

The Obosuru coming-soon page
Coming to iPhone

Obosuru

An iPhone app for job seekers. It saves postings, fills in applications and reads the user's inbox, read-only, to keep every application's status current.

The R U Interested home pagePrivate beta

R U Interested

A discovery platform for finding what matters to you, your friends and your community.

ruinterested.com
The game's main menu, with five generated film posters
Working title · desktop game

Hollywood Studio Simulator

A film studio management game for desktop. Players develop, cast, shoot and release films and compete for the weekend box office.

Client work

The TravelCareMexico home page
Client engagement

TravelCareMexico

An online travel assistance service for visitors to Mexico, with instant coverage certificates and 24/7 bilingual support through a local partner.

We took it from concept to launch, covering product design, engineering and go-to-market.

travelcaremexico.com

About

Jim Kass

Jim Kass

Founder

Jim has spent 30 years in technology and entertainment. For more than a decade at Sony PlayStation he led product for the tools game developers and publishers use to work with PlayStation, including bringing generative AI into developer support.

Before that he managed development at a motion picture digital asset management company, consulted on digital projects, and produced independent films. His first startup job was in 1995.

Since 2024 he has run Alternative Reality Group, designing products and building them with AI coding agents.

Contact

Tell us about your product.

Where it stands, what's working and what's in the way. We reply to every enquiry within one business day.

Based in
Woodland Hills, Los Angeles